Credit Card Processing Blog

Insights into Increasing Customer Loyalty Online

October 21, 2016 08:00 AM / by Reliance Star

Today’s world is becoming increasingly fast-paced, and customers are after instant gratification. They are always in search of better and better deals, which makes it increasingly difficult to maintain customer loyalty. By maintaining a streamlined website that offers your customers a great experience, you can greatly increase the likelihood that they will return to make future purchases. Read on to learn what small businesses and entrepreneurs need to do.

Transparency in Pricing

This is one of the most important things that customers look for in the online shopping experience. Businesses lose the most customers when it comes to the checkout process. There is nothing worse for a customer than picking out the items that they wish to purchase, only to discover that the website charges exorbitant shipping and handling fees. 

It is better to be honest and upfront with your customers right from the start. If you waste a customer’s time by charging hidden fees, not only will your business lose that customer, but it will likely lose future customers as well. This is because the unsatisfied customer will not recommend your business to their friends and may even go so far as to post a negative review online, which can harm your business even further. 

Focus on Customer Engagement

Your customers have virtually unlimited choices when it comes to ecommerce. Simply selling quality products is no longer enough to maintain customer loyalty. Your brand needs to provide additional value and actively engage with your customers. This includes being active on a variety of social media platforms and maintaining a company blog.

Your company can use its blog to offer more information for your customers, like industry news, upcoming special offers and other information that would be of interest to your customers. This way, your customers will begin to see your organization as an expert in your field. When they think about the products that your company sells, your business will be at the forefront of their minds. 

In addition to establishing your business as a thought leader in your industry, your company blog will also attract new customers who find your organization through searching for information online. It can help you to draw customers to your business who might not otherwise have found your products and services.

Streamlined Checkout Procedures

You want to make the purchasing process as easy as possible for your customers, so it is best to have a checkout system that is simple for your customers to complete. Many shopping cart solutions are overly complicated, asking your customers for more information than is actually needed. It is better to stick to the basics so that your customers won’t have to spend too much time filling out forms. Include an option to create an account and save their payment data as well so that future purchases will be even easier. 

Accept Multiple Forms of Payment

Customers have varied options when it comes to choosing how they wish to pay for products and services online. It is no longer enough to only accept credit and debit cards. Modern payment options, like PayPal and Bitcoin, are gaining in popularity, so your customers will appreciate that your website offers these innovative new payment methods. 

As alternative payment methods continue gaining on credit cards, it will be even more important that your business has the capability to accept them. Otherwise, you run the risk that your customers will leave your business in search of your competitors who are more forward-thinking when it comes to payment options. 

Going Forward

It is important that your business continues to innovate in order to keep the attention of your customers. Customer preferences are constantly changing, and businesses that do not keep up with the evolving trends will likely be left behind.